Do What You Love

Do What You Love

How lucky am I that I love what I do and do what I love? This write-up tells you a little bit about where I come from, and it explains how Sweet Orange came about. I’ve had an exciting career so far, and I’m so grateful for the experiences that came my way. I can’t wait to see where this journey goes next!

Product Pages Done Right

Product Pages Done Right

I love brand driven storytelling when it’s dynamic from start to finish. A key principle of content marketing is to provide the audience with useful, informative, and persuasive content. What do you think are the deciding factors for a consumer to go ahead with an online buy?

Writing a Blog? Here’s How

Writing a Blog? Here’s How

If you’ve ever attempted to write an in-depth and well-researched article for your website or LinkedIn, you’ll know that it takes time. Even a seasoned copywriter doesn’t turn it around in an hour or two. Especially not if you need 1500+ words of unique content. Don’t let that put you off, though. Blogs are good!

It Starts & Ends with Trust

It Starts & Ends with Trust

Two weeks into the Covid-19 lockdown, many big businesses are moving full speed ahead into the redundancy process, axing their loyal teams and long-standing employees. Along with high profile employment lawyers and industry leaders, I think this is wrong. Putting revenue over people is not okay

Are We a Good Fit?

Are We a Good Fit?

We welcome a good challenge, and with Sweet Orange I’ve written about things that I previously had no idea about. No day is the same in this business! Occasionally, I have to say ‘no’ to projects. If there is no click, no excitement, or no clear brief from a client what they want or need, it is not going to work.