Don’t fall for the “set and forget” policy and get more strategic with content. Each piece of content you create for you business, all that time researching and writing, is an investment. If you want to maximise and make the most efficient use of the content you already have? Read on.
A big mistake I see a lot of businesses make in their marketing copy is that they make it all about themselves. We do this, we do that, and so on. Stop that now! My advice is to review and reword every line of copy you have on your website that starts with “we”. Your audience simply doesn’t care.
Where ad campaigns typically focus on driving sales, PR is about building trust and establishing a great reputation. A unique story or perspective will drive coverage for your brand. Here’s how to up your PR game without making a huge investment.
Asking a creative to do something for free or cheaper as “it would be great for your portfolio” really is an insult. Yet graphic designers, photographers, artists, and copywriters hear it all the time. There are many people who try to lowball or, even worse, don’t want to pay creators for their work at all. That’s rude.
If you’ve tried writing your own website or other marketing content and you got stuck, don’t worry. It happens al lot. Business owners are sometimes just too close to their own story. But it’s hugely important to get the copy for your website right! These tips may make it easier for you.