Price is a myth. Value is everything When watching The Apprentice Aotearoa last week, which is arguably the worst show on NZ television right now, one of the candidates said that the first rule of business is to negotiate on price. I believe this guy is an auctioneer,...
Let’s talk about your website copy It’s not that easy to write about yourself and your own business. If you’ve tried writing your own website or other marketing content and got stuck, don’t worry. It happens all the time. Don’t beat yourself up...
How to get journalists to pick up your pitch Every business wants positive coverage in the media. For brand awareness, building your reputation and to tell your story, there’s no sweeter thing. Although most publications, bloggers and influencers work with a...
What are the habits of highly successful people? Here’s a blog we wrote today for Shared Workspaces, a business hub and co-working space with a difference in Tauranga, Papamoa, and Hamilton. It’s just too good not to share with you. So, what are the habits...
Success in business is an inside job One of the most important aspects of my work as a journalist and copywriter is doing research. You’ve got to get up to speed before you can write anything worth reading about a topic, a person, or a business. One of the reasons I...
