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Author:
Martine Pierhagen
How to optimise your website for AI search
January 12, 2026
If your website copy isn’t written in a way AI can clearly understand, trust and use, you risk disappearing, even…
Creative work without the chaos
December 15, 2025
Creative teams work best when they can stay in flow. Read how your creative agency can benefit from working with…
Why AI recommendations are the new SEO
October 14, 2025
The rules of online visibility are changing fast. Find our how both AI and Google understand, trust, and choose your…
5 Tips on how to connect with your ideal client
September 17, 2025
Have you done the work of identifying your ideal client? If not, you should. Your business can’t grow without them!
Why creative agencies work with copywriters
August 17, 2025
How to make your marketing more effective
May 27, 2025
Before people decide to do business with you, they want to see tailored content with messaging, tone and voice that…
How to choose the right copywriter
October 3, 2024
When it comes to creative work, there’s a difference between good and great. There are plenty of copywriters out there…
Not sure about your About page? Here’s our Top Tips
July 25, 2024
Take some time and give your About page a proper look over. Is it customer-centric? Are your value proposition and…
Why your website needs customer-centred copy
July 18, 2024
No matter what you sell or who to, if you frame your marketing message from the customer's point of view…
AI generated or AI assisted copy – there’s a difference!
July 17, 2024
Will AI replace copywriters? I don't think so. I believe working with AI, as opposed to letting it do the…
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