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Author:
Martine Pierhagen
Why creative agencies work with copywriters
August 17, 2025
How to make your marketing more effective
May 27, 2025
Before people decide to do business with you, they want to see tailored content with messaging, tone and voice that…
How to choose the right copywriter
October 3, 2024
When it comes to creative work, there’s a difference between good and great. There are plenty of copywriters out there…
Not sure about your About page? Here’s our Top Tips
July 25, 2024
Take some time and give your About page a proper look over. Is it customer-centric? Are your value proposition and…
Why your website needs customer-centred copy
July 18, 2024
No matter what you sell or who to, if you frame your marketing message from the customer's point of view…
AI generated or AI assisted copy – there’s a difference!
July 17, 2024
Will AI replace copywriters? I don't think so. I believe working with AI, as opposed to letting it do the…
Marketing tactics for a tough financial climate
May 2, 2024
When budgets are tight, it can be tempting to slash the marketing spend but that can do more harm than…
7+ Ways to make your newsletters better
January 23, 2024
Do you think it’s difficult to create great content for your newsletters? Struggling a bit to create a buzz around…
What new copy can do for your website
November 29, 2023
The text should actively bring more eyes on your website, attract new clients, and help your business grow. If you…
What is SEO and why do you need it?
July 28, 2023
Years ago, content marketing was pretty straightforward. Most marketers focused more on filling up their websites with as much copy…
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