April 20, 2023Having a hard time standing out in a sea of same-same competitors? Finding it hard to attract your ideal client…
July 20, 2022I’ve been a writer for more than 25 years and when someone asks me what I do for a living,…
March 26, 2022We’re insightful, articulate and precise NZ copywriters but our real superpower is customer service. We love what we do, but…
December 14, 2021We’re proud of the work we’ve done this year for new and existing clients, and we’re all set to help…
November 23, 2021Don’t fall for the “set and forget” policy and get more strategic with content. Each piece of content you create…
September 21, 2021A big mistake I see a lot of businesses make in their marketing copy is that they make it all…
August 11, 2021Where ad campaigns typically focus on driving sales, PR is about building trust and establishing a great reputation. A unique…
May 11, 2021If you’ve tried writing your own website or other marketing content and you got stuck, don’t worry. It happens al…
March 23, 2021Reporters and editors get hundreds of emails. Story ideas, press releases, and email pitches. Trust me, most of those end…
February 25, 2021Richard Branson wakes up early to exercise. Albert Einstein was reported to insist on ten hours sleep. When we question…
