Blog
Welcome to the Sweet Orange Blog
We’re copywriters for business, in New Zealand and beyond, and we love to write great content. Here’s a range of articles about copywriting, content creation, marketing, eCommerce, running a business, how to master your SEO, and a whole lot more. We hope you find it helpful and welcome your feedback.
What does a copywriter do?
I’ve been a writer for more than 25 years and when someone asks me what I do for a living, I often say that I make people and businesses sound amazing. Essentially, Sweet Orange offers copywriting and PR services which enable businesses to effectively connect with their audience
The Sweet Orange Journey, so far…
We’re insightful, articulate and precise NZ copywriters but our real superpower is customer service. We love what we do, but especially who we do it for. Our clients are awesome. If you are curious about how it all began and why we do what we do, here's our story.
Step up your content game
We’re proud of the work we’ve done this year for new and existing clients, and we’re all set to help you and your business reach your goals in 2022. Here are some ideas on how you can reach an even higher level of marketing success in the new year with storytelling and good content.
How to repurpose content
Don’t fall for the “set and forget” policy and get more strategic with content. Each piece of content you create for you business, all that time researching and writing, is an investment. If you want to maximise and make the most efficient use of the content you already have? Read on.
It’s all about your audience
A big mistake I see a lot of businesses make in their marketing copy is that they make it all about themselves. We do this, we do that, and so on. Stop that now! My advice is to review and reword every line of copy you have on your website that starts with “we”. Your audience simply doesn't care.
What is PR and why do we need it?
Where ad campaigns typically focus on driving sales, PR is about building trust and establishing a great reputation. A unique story or perspective will drive coverage for your brand. Here's how to up your PR game without making a huge investment.
Price is a myth
Asking a creative to do something for free or cheaper as “it would be great for your portfolio” really is an insult. Yet graphic designers, photographers, artists, and copywriters hear it all the time. There are many people who try to lowball or, even worse, don’t want to pay creators for their work at all. That's rude.
Writing for Websites – 7 Tips
If you’ve tried writing your own website or other marketing content and you got stuck, don’t worry. It happens al lot. Business owners are sometimes just too close to their own story. But it’s hugely important to get the copy for your website right! These tips may make it easier for you.
6+ Ways to get Media Attention
Reporters and editors get hundreds of emails. Story ideas, press releases, and email pitches. Trust me, most of those end up in the bin. Many press releases get deleted, unopened. But good PR can make all the difference!
Get In Touch
Give Martine and her team a call or email to discuss your project and ideas. We look forward to hearing from you.