Blog
Welcome to the Sweet Orange Blog
We’re copywriters for business, in New Zealand and beyond, and we love to write great content. Here, you will find a whole range of articles about copywriting, content creation, marketing, eCommerce, running a small business, how to master your SEO, and a whole lot more. We hope you find it helpful, and we welcome your feedback. We’ll do our best to post a new article every month.
It’s all about your audience
A big mistake I see a lot of businesses make in their marketing copy is that they make it all about themselves. We do this, we do that, and so on. Stop that now! My advice is to review and reword every line of copy you have on your website that starts with “we”. Your audience simply doesn't care.
What is PR and why do we need it?
Where ad campaigns typically focus on driving sales, PR is about building trust and establishing a great reputation. A unique story or perspective will drive coverage for your brand. Here's how to up your PR game without making a huge investment.
Price is a myth
Asking a creative to do something for free or cheaper as “it would be great for your portfolio” really is an insult. Yet graphic designers, photographers, artists, and copywriters hear it all the time. There are many people who try to lowball or, even worse, don’t want to pay creators for their work at all. That's rude.
Writing for Websites – 7 Tips
If you’ve tried writing your own website or other marketing content and you got stuck, don’t worry. It happens al lot. Business owners are sometimes just too close to their own story. But it’s hugely important to get the copy for your website right! These tips may make it easier for you.
6+ Ways to get Media Attention
Reporters and editors get hundreds of emails. Story ideas, press releases, and email pitches. Trust me, most of those end up in the bin. Many press releases get deleted, unopened. But good PR can make all the difference!
8 Traits of Successful People
Richard Branson wakes up early to exercise. Albert Einstein was reported to insist on ten hours sleep. When we question the key to success, often we imagine it as some secret magic bullet. It's not. You need to take a good look at your habits. Who knows what can happen with a few meaningful tweaks?
Where the Magic Happens
When I recognised the habits that were holding me back and changed my approach, my business grew more profitable and life became less hectic. I learned that success in business is an inside job. Now, I feel and project confidence every day and in every interaction.
Outsource your Writing
Why do decisionmakers in business hire the Sweet Orange team to write their content? There are plenty of reasons, but the main one is that it saves them a tonne of time. A good copywriter helps all aspects of your brand feel cohesive, and that will instantly make you look great and lift your game in business.
Ace the Structure of a Story
Knowing that a Google-friendly blog post needs to be relevant, easy to read, and have around 1000+ words, we see why it can be a challenge for aspiring writers to get it right. We get it, and that’s why we’d like to share these tips and examples, as it will hopefully help you write a banging blog or article.
Get In Touch
Give Martine and her team a call or email to discuss your project and ideas. We look forward to hearing from you.