Why do decisionmakers in business hire the Sweet Orange team to write their content? There are plenty of reasons, but the main one is that it saves them a tonne of time. A good copywriter helps all aspects of your brand feel cohesive, and that will instantly make you look great and lift your game in business.
Knowing that a Google-friendly blog post needs to be relevant, easy to read, and have around 1000+ words, we see why it can be a challenge for aspiring writers to get it right. We get it, and that’s why we’d like to share these tips and examples, as it will hopefully help you write a banging blog or article.
How lucky am I that I love what I do and do what I love? This write-up tells you a little bit about where I come from, and it explains how Sweet Orange came about. I’ve had an exciting career so far, and I’m so grateful for the experiences that came my way. I can’t wait to see where this journey goes next!
I love brand driven storytelling when it's dynamic from start to finish. A key principle of content marketing is to provide the audience with useful, informative, and persuasive content. What do you think are the deciding factors for a consumer to go ahead with an online buy?
If you’ve ever attempted to write an in-depth and well-researched article for your website or LinkedIn, you’ll know that it takes time. Even a seasoned copywriter doesn't turn it around in an hour or two. Especially not if you need 1500+ words of unique content. Don't let that put you off, though. Blogs are good!
Two weeks into the Covid-19 lockdown, many big businesses are moving full speed ahead into the redundancy process, axing their loyal teams and long-standing employees. Along with high profile employment lawyers and industry leaders, I think this is wrong. Putting revenue over people is not okay
We welcome a good challenge, and with Sweet Orange I’ve written about things that I previously had no idea about. No day is the same in this business! Occasionally, I have to say ‘no’ to projects. If there is no click, no excitement, or no clear brief from a client what they want or need, it is not going to work.
If creating a great digital experience for your audience is important to you, then blog! Google will reward you with a better ranking if you regularly create new content. Just make sure it is useful, informative and relevant. Organic results are still a thing and it's pure gold. It takes time, effort and planning but it's worth it.
Get In Touch
Give Martine and her team a call or email to discuss your project and ideas. We look forward to hearing from you.