Before people decide to do business with you, they want to see tailored content with messaging, tone and voice that resonates. Putting in the work to create detailed buyer personas or avatars can generate more quality leads, conversions and referrals.
When it comes to creative work, there’s a difference between good and great. There are plenty of copywriters out there that can’t quite deliver the originality and quality you need. So how do you find the copywriter that’s right for you and your business?
Take some time and give your About page a proper look over. Is it customer-centric? Are your value proposition and unique selling point crystal clear? Does it truly connect with the reader? If you’re unsure, you can use the following tips to make it better.
No matter what you sell or who to, if you frame your marketing message from the customer’s point of view first (not your own), your copy will be much more targeted and customer centric. Get into your customer’s headspace and make that all-important connection.
Will AI replace copywriters? I don’t think so. I believe working with AI, as opposed to letting it do the job, is the way forward. Nothing is more crucial in an oversaturated market than sharing unique and memorable content. Using the right tone is what sets you apart.
When budgets are tight, it can be tempting to slash the marketing spend but that can do more harm than good. If you know the dos and don’ts of marketing during a recession, it can be your opportunity to increase brand awareness and capture market share.