A big mistake I see a lot of businesses make in their marketing copy is that they make it all about themselves. We do this, we do that, and so on. Stop that now! My advice is to review and reword every line of copy you have on your website that starts with “we”. Your audience simply doesn’t care.
Why do decisionmakers in business hire the Sweet Orange team to write their content? There are plenty of reasons, but the main one is that it saves them a tonne of time. A good copywriter helps all aspects of your brand feel cohesive, and that will instantly make you look great and lift your game in business.
If creating a great digital experience for your audience is important to you, then blog! Google will reward you with a better ranking if you regularly create new content. Just make sure it is useful, informative and relevant. Organic results are still a thing and it’s pure gold. It takes time, effort and planning but it’s worth it.