Step up your content game

Step up your content game

We’re proud of the work we’ve done this year for new and existing clients, and we’re all set to help you and your business reach your goals in 2022. Here are some ideas on how you can reach an even higher level of marketing success in the new year with storytelling and good content.

How to repurpose content

How to repurpose content

Don’t fall for the “set and forget” policy and get more strategic with content. Each piece of content you create for you business, all that time researching and writing, is an investment. If you want to maximise and make the most efficient use of the content you already have? Read on.

It’s all about your audience

It’s all about your audience

A big mistake I see a lot of businesses make in their marketing copy is that they make it all about themselves. We do this, we do that, and so on. Stop that now! My advice is to review and reword every line of copy you have on your website that starts with “we”. Your audience simply doesn’t care.

Outsource your Writing

Outsource your Writing

Why do decisionmakers in business hire the Sweet Orange team to write their content? There are plenty of reasons, but the main one is that it saves them a tonne of time. A good copywriter helps all aspects of your brand feel cohesive, and that will instantly make you look great and lift your game in business.

10 Reasons Why

10 Reasons Why

If creating a great digital experience for your audience is important to you, then blog! Google will reward you with a better ranking if you regularly create new content. Just make sure it is useful, informative and relevant. Organic results are still a thing and it’s pure gold. It takes time, effort and planning but it’s worth it.