The text should actively bring more eyes on your website, attract new clients, and help your business grow. If you don’t see the value in investing in a great website with well-written copy but your competitors do, you’re in trouble. Let’s review it and make it better!
Years ago, content marketing was pretty straightforward. Most marketers focused more on filling up their websites with as much copy and keywords as possible. All without much thought about the value, as the content just had to be there. You guessed it, It’s totally different now!
Having a hard time standing out in a sea of same-same competitors? Finding it hard to attract your ideal client and let your brand shine? We’re always happy to share what we know, so let’s uncover a few strategies you can use to stand out and increase sales and engagement.
We’re proud of the work we’ve done this year for new and existing clients, and we’re all set to help you and your business reach your goals in 2022. Here are some ideas on how you can reach an even higher level of marketing success in the new year with storytelling and good content.
Don’t fall for the “set and forget” policy and get more strategic with content. Each piece of content you create for you business, all that time researching and writing, is an investment. If you want to maximise and make efficient use of the content you already have? Read on.
A big mistake I see a lot of businesses make in their marketing copy is that they make it all about themselves. We do this, we do that, and so on. Stop that now! My advice is to review and reword every line of copy you have on your website that starts with “we”. Your audience simply doesn’t care.