What does a copywriter do?

What does a copywriter do?

I’ve been a writer for more than 25 years and when someone asks me what I do for a living, I often say that I make people and businesses sound amazing. Essentially, Sweet Orange offers copywriting and PR services which enable businesses to effectively connect with their audience

The Sweet Orange Journey, so far…

The Sweet Orange Journey, so far…

We’re insightful, articulate and precise NZ copywriters but our real superpower is customer service. We love what we do, but especially who we do it for. Our clients are awesome. If you are curious about how it all began and why we do what we do, here’s our story.

Price is a myth

Price is a myth

Asking a creative to do something for free or cheaper as “it would be great for your portfolio” really is an insult. Yet graphic designers, photographers, artists, and copywriters hear it all the time. There are many people who try to lowball or, even worse, don’t want to pay creators for their work at all. That’s rude.

Do What You Love

Do What You Love

How lucky am I that I love what I do and do what I love? This write-up tells you a little bit about where I come from, and it explains how Sweet Orange came about. I’ve had an exciting career so far, and I’m so grateful for the experiences that came my way. I can’t wait to see where this journey goes next!

It Starts & Ends with Trust

It Starts & Ends with Trust

Two weeks into the Covid-19 lockdown, many big businesses are moving full speed ahead into the redundancy process, axing their loyal teams and long-standing employees. Along with high profile employment lawyers and industry leaders, I think this is wrong. Putting revenue over people is not okay

Are We a Good Fit?

Are We a Good Fit?

We welcome a good challenge, and with Sweet Orange I’ve written about things that I previously had no idea about. No day is the same in this business! Occasionally, I have to say ‘no’ to projects. If there is no click, no excitement, or no clear brief from a client what they want or need, it is not going to work.