Will AI replace copywriters? I don’t think so. I believe working with AI, as opposed to letting it do the job, is the way forward. Nothing is more crucial in an oversaturated market than sharing unique and memorable content. Using the right tone is what sets you apart.
When budgets are tight, it can be tempting to slash the marketing spend but that can do more harm than good. If you know the dos and don’ts of marketing during a recession, it can be your opportunity to increase brand awareness and capture market share.
The text should actively bring more eyes on your website, attract new clients, and help your business grow. If you don’t see the value in investing in a great website with well-written copy but your competitors do, you’re in trouble. Let’s review it and make it better!
Years ago, content marketing was pretty straightforward. Most marketers focused more on filling up their websites with as much copy and keywords as possible. All without much thought about the value, as the content just had to be there. You guessed it, It’s totally different now!
I’ve been a writer for more than 25 years and when someone asks me what I do for a living, I say I make people and businesses sound amazing. Sweet Orange offers copywriting and PR services which enables businesses to effectively connect with their audiences.
We’re insightful, articulate and precise NZ copywriters but our real superpower is customer service. We love what we do, but especially who we do it for. Our clients are awesome. If you are curious about how it all began and why we do what we do, here’s our story.