What does a copywriter do?

What does a copywriter do?

I’ve been a writer for more than 25 years and when someone asks me what I do for a living, I often say that I make people and businesses sound amazing. Essentially, Sweet Orange offers copywriting and PR services which enable businesses to effectively connect with their audience

The Sweet Orange Journey, so far…

The Sweet Orange Journey, so far…

We’re insightful, articulate and precise NZ copywriters but our real superpower is customer service. We love what we do, but especially who we do it for. Our clients are awesome. If you are curious about how it all began and why we do what we do, here’s our story.

Step up your content game

Step up your content game

We’re proud of the work we’ve done this year for new and existing clients, and we’re all set to help you and your business reach your goals in 2022. Here are some ideas on how you can reach an even higher level of marketing success in the new year with storytelling and good content.

How to repurpose content

How to repurpose content

Don’t fall for the “set and forget” policy and get more strategic with content. Each piece of content you create for you business, all that time researching and writing, is an investment. If you want to maximise and make the most efficient use of the content you already have? Read on.

Price is a myth

Price is a myth

Asking a creative to do something for free or cheaper as “it would be great for your portfolio” really is an insult. Yet graphic designers, photographers, artists, and copywriters hear it all the time. There are many people who try to lowball or, even worse, don’t want to pay creators for their work at all. That’s rude.

8 Traits of Successful People

8 Traits of Successful People

Richard Branson wakes up early to exercise. Albert Einstein was reported to insist on ten hours sleep. When we question the key to success, often we imagine it as some secret magic bullet. It’s not. You need to take a good look at your habits. Who knows what can happen with a few meaningful tweaks?