What new copy can do for your website

What new copy can do for your website

The text should actively bring more eyes on your website, attract new clients, and help your business grow. If you don’t see the value in investing in a great website with well-written copy but your competitors do, you’re in trouble. Let’s review it and make it better!

What is SEO and why do you need it?

What is SEO and why do you need it?

Years ago, content marketing was pretty straightforward. Most marketers focused more on filling up their websites with as much copy and keywords as possible. All without much thought about the value, as the content just had to be there. You guessed it, It’s totally different now!

What does a copywriter do?

What does a copywriter do?

I’ve been a writer for more than 25 years and when someone asks me what I do for a living, I often say that I make people and businesses sound amazing. Essentially, Sweet Orange offers copywriting and PR services which enable businesses to effectively connect with their audience

The Sweet Orange Journey, so far…

The Sweet Orange Journey, so far…

We’re insightful, articulate and precise NZ copywriters but our real superpower is customer service. We love what we do, but especially who we do it for. Our clients are awesome. If you are curious about how it all began and why we do what we do, here’s our story.

How to repurpose content

How to repurpose content

Don’t fall for the “set and forget” policy and get more strategic with content. Each piece of content you create for you business, all that time researching and writing, is an investment. If you want to maximise and make the most efficient use of the content you already have? Read on.