We’re insightful, articulate and precise NZ copywriters but our real superpower is customer service. We love what we do, but especially who we do it for. Our clients are awesome. If you are curious about how it all began and why we do what we do, here’s our story.
Don’t fall for the “set and forget” policy and get more strategic with content. Each piece of content you create for you business, all that time researching and writing, is an investment. If you want to maximise and make efficient use of the content you already have? Read on.
Where ad campaigns typically focus on driving sales, PR is about building trust and establishing a great reputation. A unique story or perspective will drive coverage for your brand. Here’s how to up your PR game without making a huge investment.
Asking a creative to do something for free or cheaper as “it would be great for your portfolio” really is an insult. Yet graphic designers, photographers, artists, and copywriters hear it all the time. There are many people who try to lowball or, even worse, don’t want to pay creators for their work at all. That’s rude.
Richard Branson wakes up early to exercise. Albert Einstein was reported to insist on ten hours sleep. When we question the key to success, often we imagine it as some secret magic bullet. It’s not. You need to take a good look at your habits. Who knows what can happen with a few meaningful tweaks?