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Ace the Structure of a Story

Ace the Structure of a Story

Everyone loves a good story, and no one likes waffle (unless of course it’s a homemade Belgian one covered in chocolate sauce and cream). If your writing doesn’t grab a reader’s attention right away, they’re gone. As former journalists and seasoned feature writers,...
Product Pages Done Right

Product Pages Done Right

Driving through town on my way back from the gym yesterday, I spotted a closing down sale sign in the window of my favourite deli and specialty cheese shop. Reason enough to make a quick U-turn and pop in. While stocking up on Maasdam, Gouda and grabbing a big chunk...
Writing a Blog? Here’s How

Writing a Blog? Here’s How

What does it take to create a great article? It’s no secret that a stream of fresh content should be part of your business’ marketing mix. If you consistently post high-quality articles online, you’ll attract more leads to your website as the search engines appreciate...