I love brand driven storytelling when it’s dynamic from start to finish. A key principle of content marketing is to provide the audience with useful, informative, and persuasive content. What do you think are the deciding factors for a consumer to go ahead with an online buy?
If you’ve ever attempted to write an in-depth and well-researched article for your website or LinkedIn, you’ll know that it takes time. Even a seasoned copywriter doesn’t turn it around in an hour or two. Especially not if you need 1500+ words of unique content. Don’t let that put you off, though. Blogs are good!