Blog
As copywriters for business, in New Zealand and beyond, and we love to write great content. Here, you’ll find articles about copywriting, content creation, marketing, eCommerce, running a business, how to master your SEO, and a whole lot more. We hope you find it helpful.
Not sure about your About page? Here’s our Top Tips
Take some time and give your About page a proper look over. Is it customer-centric? Are your value proposition and unique selling point crystal clear? Does it truly connect with the reader? If you’re unsure, you can use the following tips to make it better.
Why your website needs customer-centred copy
No matter what you sell or who to, if you frame your marketing message from the customer’s point of view first (not your own), your copy will be much more targeted and customer centric. Get into your customer’s headspace and make that all-important connection.
AI generated or AI assisted copy – there’s a difference!
Will AI replace copywriters? I don’t think so. I believe working with AI, as opposed to letting it do the job, is the way forward. Nothing is more crucial in an oversaturated market than sharing unique and memorable content. Using the right tone is what sets you apart.
Marketing tactics for a tough financial climate
When budgets are tight, it can be tempting to slash the marketing spend but that can do more harm than good. If you know the dos and don’ts of marketing during a recession, it can be your opportunity to increase brand awareness and capture market share.
7+ Ways to make your newsletters better
Do you think it’s difficult to create great content for your newsletters? Struggling a bit to create a buzz around your brand? What you need is quality content! With these easy techniques, you’ll instantly make your newsletter campaigns much more effective.
What new copy can do for your website
The text should actively bring more eyes on your website, attract new clients, and help your business grow. If you don’t see the value in investing in a great website with well-written copy but your competitors do, you’re in trouble. Let’s review it and make it better!
What is SEO and why do you need it?
Years ago, content marketing was pretty straightforward. Most marketers focused more on filling up their websites with as much copy and keywords as possible. All without much thought about the value, as the content just had to be there. You guessed it, It’s totally different now!
Show up as the best in business
Having a hard time standing out in a sea of same-same competitors? Finding it hard to attract your ideal client and let your brand shine? We’re always happy to share what we know, so let’s uncover a few strategies you can use to stand out and increase sales and engagement.
What does a copywriter do?
I’ve been a writer for more than 25 years and when someone asks me what I do for a living, I say I make people and businesses sound amazing. Sweet Orange offers copywriting and PR services which enables businesses to effectively connect with their audiences.