Dealing with the Press

A good relationship with the press means positive coverage and free publicity. Readers trust editorial content over ads any day. They pay attention to it. Even brand damage can be restored by carefully creating, and maintaining, a great relationship with editors and journalists.

Do you know what journalists are looking for? How to structure a great press release and how to make sure the content is spot on? The format for a press release may be basic, the content of the release should be anything but. It needs to stand out or it will be discarded.

How do you prepare for an interview with a journalist? What do you say if the news is bad? What is the best way to respond when a reporter calls you out of the blue and asks you about some delicate matters?

For the results you want, choose Sweet Orange as your press campaign partner and/or media coach. We know how to handle it!