What we do

We tell stories, bring clear messages across, and we make it easier for prospective customers to find you. This usually happens in the digital space, but also in print. What we do is content creation. If your goal as a business owner is to influence and inspire, and you want to instigate action within the unique group of people you want to reach, then you need to think about your content marketing.

Most companies and not-for-profits know that quality content must be part of their marketing strategy. But how do you create content that is compelling and valuable? Not everyone is born a writer, and business owners or in-house teams often don’t have the time or expertise to create high-quality content – at least not in the amount and speed that’s required by today’s consumers, not to mention by Google and the likes.

Outsourcing content creation makes sense, and that’s where Martine from Sweet Orange can help. She’s done it for more than 20 years, loves working with people from all walks of life, and she is comfortable with a range of industries, markets, and audiences. She’s happy to meet with you for a coffee and discuss your project and ideas. If you’re based outside of the Bay of Plenty or Waikato, there’s Skype and Zoom.

Just give her a call on 021 492 040 or email info@sweetorange.co.nz It’s easy!

Sweet Orange can help you with:

Copywriting and content  Your blog PR (public relations)
SEO (search engine optimisation) Company profiles & bios Digital strategies
Press releases Coaching and training Website management
Media campaigns Template based WP websites Social media strategies
Journalism & editorial copy Website audits Annual Reports

Websites that work!

We build great looking, template-based websites for small businesses an organisations at extremely reasonable prices. If you’re on a budget but need a website that performs well but no or just a little bit of custom development, then you can’t go wrong with Sweet Orange Media. Sweet Orange can take a lot of work off your hands, and make things work for you online.

If your website is optimised for organic search results (opposed to paid advertising) and has great content, it means you will reach your target market more easily and much more effectively. It will bring more visitors to your site and they will stay longer, and may become customers. A great online presence does not stop with great design and functionality. It goes without saying that our websites are fully responsive and mobile friendly, too.

Flashy effects on your site may look cool but they aren’t worth much without fresh, structured and well-written content. Sweet Orange can go through your site with a fine tooth comb, improve the content, help translate analytical reports and make valuable, cost-effective recommendations that will work for your business. Read more…

Dealing with the Press

A good relationship with the press means positive coverage and free publicity. Readers trust editorial content over advertorials any day. They pay attention to it. Even brand damage can be restored by carefully creating, and maintaining, a great relationship with editors and journalists.

Do you know what journalists are looking for? How to structure a great press release and how to make sure the content is spot on? The format for a press release may be basic, the content of the release should be anything but. It needs to stand out or it will be discarded.

How do you prepare for an interview with a journalist? What if the news is bad? What do you say if a reporter calls you out of the blue and asks for a response on some delicate matters? For the results you want, choose Sweet Orange as your press campaign partner and/or media coach. Check this out…