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Our Work


Some of our stories and other content

Talk to Sweet Orange if your goal is to influence and inspire with word power. We’re affordable, fun to work with, and we’ll get you the results you are after.

Designed for Battle

Sabre Tactical is a veteran-owned company based in Hamilton, New Zealand. This highly skilled team designs, develops, and manufactures a wide range of high-end textile gear. Their products are used by Military, Law Enforcement, K9 Units, the Private Security Sector and more recently the Hunting & Shooting community. We love their brand and their service, and we gave them a hand with their website content. We regularly write new product descriptions for their innovative, high-quality gear. 

Featured in Woman’s Day

A Sweet Orange press release written for Karmyn Wynyard and pitched in the right places resulted in a 4-page Real Life feature for her and her business Kawacure in New Zealand’s No. 1 weekly magazine. We know how to get your story noticed and have fantastic media contacts. Prices start at just $475+ GST for a press release and follow up, so if you are ready to tell your story… contact us today! 

Diamonds and a best friend

A fun and insightful profile of Tauranga’s favourite gem expert Harry van Heerden from Peet Jewellers with a starring role for little Jackson. Harry talks about business and he calls his tiny dog his best networking tool as for what the tiny pooch lacks in size, he makes up for in personality.

What’s that about my bosom buddy?

When writing for the NZ Herald and working as the online editor for the Bay of Plenty Times, Martine had a weekly column in the paper about all that was weird and wonderful online. Although this one was written in 2014, it is still her best read and most talked about opinion piece

An exceptional coach & healer

There is a lot of fluff out there around Mindset Coaching and Energy Healing, and the last thing you need from your coach is BS. Deb Griffiths keeps it real. As a specialist in both healing and coaching, Deb’s purpose is to uplift, empower and inspire others so they can reach their full potential in all areas of life. We love working with her! 

A Law Shop with a difference

This Rotorua law firm with an awesome team of nearly all women provides legal advice in a holistic way, without confusing jargon, and at a fair price. We took care of their website content, newsletters, articles and the huge news/blog section. It is full of interesting info and you can

Why Tauranga is a place to love

Fast-growing Tauranga in the beautiful Bay of Plenty, New Zealand, is becoming a city to be reckoned with. Although it’s noticeably busier and a little more congested on the roads than a few years ago, it’s easy to see why so many people are attracted to Tauranga and the Mount

Journal about Modern Intimacy

For Remember July,  an online adult store based in Sydney, Australia, we write about sexual wellness and less traditional relationships . This Journal is an adult platform with a difference as the aim is to create a more open understanding of sexual wellness. The online store is a stylish place for people to explore and discover modern sex toys in a beautiful, empowering, and informative way.
Discover it here…

Hawes Building Solutions

This friendly family-owned construction company is a trusted name in the Bay of Plenty. The team thrives on providing excellent service and workmanship to their clients and take care of design, construction and project management for residential or commercial construction projects. We took care of the words for their new website.

The Adelphi Project

This Auckland-based HR business’ ultimate vision is to guide individuals towards professional wellbeing. They help with professional development and guidance or with representation and advocacy for people who are in a conflict situation at work. Like, us, they work with people of all ages, abilities, ethnicities, cultures, faiths, and genders with the utmost respect for each and everyone’s individual story. That’s a great fit with Sweet Orange, and we’ve enjoyed helping them with their content.

Story of a mother, artist, and cancer survivor

Danish-born Kalou Koefoed was just 38 when she was diagnosed with a rare type of cancer. It changed her life but also inspired her to create an amazing interactive art project. Martine writes about Kalou’s journey, her exhibition, and the rare disease that took Farrah Fawcett’s life but Kalou thankfully survived.

Food, must-dos, reviews and who’s whos

Sweet Orange is helping the creators of The List, Tauranga with stories about all that’s good about the place. Made by locals, this is a great new online guide to Tauranga, Mount Maunganui and Papamoa, From concerts and shows to op shops, and from best burgers to brunch, expect the unexpected.

A closer look at NZ artist Yvonne Todd

This story in UNO. talks about a meeting with Auckland-based artist Yvonne Todd. Her photographs could be inspired by forgotten actresses from 1980s, models from the cover of romance novels, or peculiar lunatics such as Ed Gein, an American murderer and body snatcher from the 1950s. It’s bizarre, beyond invention, in a way. With elements of the sinister.

NZ’s premiere Hunting & Outdoors event

Since 2013 until ownership changed in October 2020, we’ve taken care of all marketing and media for the Sika Show, New Zealand’s largest 2-day event for the hunting community. More than 6000 Kiwi hunters came to Taupo each year to visit the show and enjoy the competitions, taxidermy, and the latest innovations in hunting and outdoor-related products and services. In 2018, the show was covered on the national news twice.