What We Do

Clear messages and great stories make it easy for your customers to find you, buy from you, and engage with you. At Sweet Orange, we write content for digital and print. We love long form, short form, project management and everything in between. As long as it gets you results. 

Business owners or in-house teams often don’t have the time or expertise to create high-quality content, at least not in the amount and at the speed that’s required. Outsourcing copywriting makes sense, and that’s where Sweet Orange comes to the party.

Martine loves working with people from all walks of life. She is comfortable with almost all industries, markets, and audiences. Let’s meet and discuss your project and ideas. If you’re outside of the Bay of Plenty, Waikato or not in New Zealand, we can schedule a video call. Call 021 492 040 or email info@sweetorange.co.nz today and let’s get started. It’s easy!

Writing for the web is a special skill. Capturing readers so they’ll stay on your website longer can be a real challenge. Consumers expect instant gratification and quick fixes when online, so you have to say it fast and say it well.

Your website has a lot of work to do in a short amount of time. You have about 6 to 8 seconds to capture your audience. Poor web design will drive visitors away, and so does badly written copy. If the text on your website has typos or is too long, you’ll lose them.

Nothing is more off-putting than having to sift through huge blocks of meaningless text to finally find what you are looking for. If it’s not clear in a few seconds what the website is all about, your audience has gone elsewhere.

Think Sweet Orange if you need well-written content for your website with an SEO focus that also gets found in AI search. We work with some amazing web designers who can make it look, fit, and function amazingly, too.

Branded or sponsored content is a type of promo that’s paid for by an advertiser, but created and/or shared by another brand, publisher, or influencer. Most magazines are now working with a commercial model, so if you want editorial for your business, you’ll be more than likely presented with a rate card. You also need a good story!

Advertorials are especially useful for creating brand awareness, or to target consumers who are already partially down the sales funnel. It is in-depth branded content, often about a specific product or service, delivered in the form of a news article. Because it does not look like conventional advertising, consumers are more inclined to engage with it.

If you decide to go down that track, make sure the content is well-written and has the right structure and tone for the publication it’s written for. Martine is an expert at writing advertorials and other types of sponsored content. She can help you with an excellent write-up that delivers enquiries and sales for your business. To get started, call 021 492 040 or email us.

A good relationship with the press means positive coverage and free publicity. Readers trust editorial content over advertorials any day. They pay attention to it. Even brand damage can be restored by creating and maintaining a great relationship with editors and journalists.

A great press release is well structured with content that’s spot on. The format for a press release may be basic, the content of the release should be anything but. It needs to stand out in seconds or it will end up in the trash.

Do you know what journalists are looking for? How do you prepare for an interview? What do you say if the news is bad? What is the best way to respond when a reporter calls you out of the blue and asks you about some delicate matters?

PR (Public Relations) is one of the most effective ways to build on your marketing strategy and create a solid reputation. For the results you want, choose Sweet Orange as your press campaign partner. Martine has done it for years, has great media contacts, and knows how to handle it.

Read our blog about PR and why you need it here.