What We Do
We Tell Stories
Clear messages and great stories make it easy for your customers to find you, buy from you, and engage with you. At Sweet Orange, we write content for digital and print. We love long form, short form, and everything in between. As long as it gets you the results you’re after.
Business owners or in-house teams often don’t have the time or expertise to create high-quality content – at least not in the amount and at the speed that’s required by today’s consumers. Outsourcing copywriting makes sense, and that’s where Sweet Orange helps.
We love working with people from all walks of life, and we’re comfortable almost all industries, markets, and audiences. Let’s meet and discuss your project and ideas. If you’re outside of the Bay of Plenty, Waikato or not in New Zealand, no problem. There’s Zoom.
Call 021 492 040 or email info@sweetorange.co.nz today and let’s get started. It’s easy!
Website Copy
Writing for the web is a special skill. Capturing readers so they’ll stay on your website longer can be a real challenge. Internet consumers expect instant gratification and quick fixes, so you have to say it fast and say it well.
Your website has a lot of work to do in a short amount of time. You have about 6 to 8 seconds to capture your audience. Poor web design will drive visitors away, and so does badly written copy. If the text on your website has typos or is too long, you’ll lose them.
Nothing is more off-putting than having to sift through huge blocks of meaningless text to finally find what you are looking for. If it’s not clear in a few seconds what the website is all about, your audience has gone elsewhere.
Think Sweet Orange if you need well-written content for your website with an SEO focus. We work with some amazing web designers who can make it look, fit, and function amazingly, too.
Sponsored Content
PR & Dealing with the Press
A good relationship with the press means positive coverage and free publicity. Readers trust editorial content over advertorials any day. They pay attention to it. Even brand damage can be restored by creating and maintaining a great relationship with editors and journalists.
A great press release is well structured with content that’s spot on. The format for a press release may be basic, the content of the release should be anything but. It needs to stand out in seconds or it will end up in the trash.
Do you know what journalists are looking for? How do you prepare for an interview? What do you say if the news is bad? What is the best way to respond when a reporter calls you out of the blue and asks you about some delicate matters?
PR (Public Relations) is one of the most effective ways to build on your marketing strategy and create a solid reputation. For the results you want, choose Sweet Orange as your press campaign partner. We’ve done it for years, have great media contacts, and know how to handle it.