What We Do
We Tell Stories
Clear messages and great stories make it easy for customers to find you, buy from you, and engage with you. Here at Sweet Orange, we write content for digital and print. We love long form, short form, and everything in between. As long as it gets you the results you’re after.
If you want to instigate action within the unique group of people you want to reach, then you need to think about your content marketing. Quality content should be part of your marketing strategy.
Not everyone is a great writer, and business owners or in-house teams often don’t have the time or expertise to create high-quality content – at least not in the amount and speed that’s required by today’s consumers, not to mention by Google and the likes.
Outsourcing copywriting makes sense, and that’s where Sweet Orange can help. We love working with people from all walks of life, and we’re comfortable almost all industries, markets, and audiences. Let’s meet and discuss your project and ideas. If you’re outside of the Bay of Plenty or Waikato, there’s Zoom. Call 021 492 040 or email firstname.lastname@example.org. It’s easy!
Writing for the web is a special skill. Capturing readers so they’ll stay on your website longer can be a real challenge. Internet consumers expect instant gratification and quick fixes, so you have to say it fast and say it well.
People have an increasingly short attention span. Your website has a lot of work to do in a short amount of time. You have about 6 to 8 seconds. Poor web design will drive visitors away, and so does badly written copy. If the text on your website has typos or is too long, you’ll lose them.
Nothing is more off-putting than having to sift through huge blocks of meaningless text to finally find what you are looking for. If it’s not clear in a few seconds what the website is all about, your audience has gone elsewhere.
Think Sweet Orange if you need well-written content for your website with an SEO focus. We work with some amazing web designers who can make it look, fit, and function amazingly, too.
Branded or sponsored content is a type of promo that’s paid for by an advertiser, but created and/or shared by another brand, publisher, or influencer. Most magazines are now working with a commercial model, so if you want editorial for your business, you’ll be more than likely presented with a rate card. You also need a good story!
Advertorials are especially useful for creating brand awareness, or to target consumers who are already partially down the sales funnel. It is in-depth branded content, often about a specific product or service, delivered in the form of a news article. Because it does not look like conventional advertising, consumers are more inclined to engage with it.
If you decide to go down that track, make sure the content is well-written and has the right structure and tone for the publication it’s written for. Sweet Orange’s copywriters write advertorials and other types of sponsored content all the time. We can help you with an excellent write-up that delivers enquiries and sales for your business. Ask us how… Call 021 492 040 or email us.
Dealing with the Press
A good relationship with the press means positive coverage and free publicity. Readers trust editorial content over advertorials any day. They pay attention to it. Even brand damage can be restored by carefully creating and maintaining a great relationship with editors and journalists.
Do you know what journalists are looking for? How to structure a great press release and how to make sure the content is spot on? The format for a press release may be basic, the content of the release should be anything but. It needs to stand out or it will end up in the trash.
How do you prepare for an interview with a journalist? What do you say if the news is bad? What is the best way to respond when a reporter calls you out of the blue and asks you about some delicate matters?
For the results you want, choose Sweet Orange as your press campaign partner. We’ve done it for years, have great media contacts, and know how to handle it.