What We Do
We Tell Stories
Stories that bring clear messages across, and we make it easier for customers to find you. This usually happens in the digital space, but also in print. We take care of content creation. If you want to instigate action within the unique group of people you want to reach, then you need to think about your content marketing.
Quality content should be part of your marketing strategy. But how do you create content that is compelling and valuable? Not everyone is born a writer, and business owners or in-house teams often don’t have the time or expertise to create high-quality content – at least not in the amount and speed that’s required by today’s consumers, not to mention by Google and the likes.
Outsourcing copywriting makes sense, and that’s where Sweet Orange can help. We love working with people from all walks of life, and we’re comfortable with a range of industries, markets, and audiences. Let’s meet for a coffee and discuss your project and ideas. If you’re based outside of the Bay of Plenty or Waikato, there’s Zoom. Call 021 492 040 or email firstname.lastname@example.org It’s easy.
Dealing with the Press
A good relationship with the press means positive coverage and free publicity. Readers trust editorial content over advertorials any day. They pay attention to it. Even brand damage can be restored by carefully creating and maintaining a great relationship with editors and journalists.
Do you know what journalists are looking for? How to structure a great press release and how to make sure the content is spot on? The format for a press release may be basic, the content of the release should be anything but. It needs to stand out or it will end up in the trash.
How do you prepare for an interview with a journalist? What do you say if the news is bad? What is the best way to respond when a reporter calls you out of the blue and asks you about some delicate matters?
For the results you want, choose Sweet Orange as your press campaign partner. We’ve done it for years, have great media contacts, and know how to handle it.