Our Work

Some of our stories and other content

Talk to Sweet Orange if your goal is to influence and inspire with words. We’re responsive, versatile, fun to work with, and we’ll get you the results you need.

Results for a Global Agency

Komodo, a global social-first creative agency with offices in Los Angeles, London and Sydney, makes marketing & advertising more relevant and social campaigns more engaging, more fun, and more effective. Needing a fast turnaround, they asked Sweet Orange to sharpen up their Tone of Voice and produce copy for their new website that was better optimised for search and more customer-centric to position them right where they belong, at the forefront of their industy.  

Celebrity Chef’s Cocktails

Kiwi celebrity chef Simon Gault turned from the kitchen to the bar as he launched a fabulous gourmet cocktail range. For Gault’s Cocktails, Sweet Orange produced the words for the website including cocktail descriptions, and a press release to let New Zealanders know about his mission to revolutionise cocktail-making at home. Get transported to your favourite holiday destination without leaving your deck! Because… who doesn’t love a great margarita or piña colada?

Helping School Kids Thrive

Cluey Learning is an Australasian platform that offers personalised English and Maths tutoring programmes for children in schoolyears 3-11. We worked with them on their blog, covering topics from how the Māori language is taught in schools through to homeschooling in New Zealand, and from Tips for Teachers to Diversity in New Zealand schools.  You can find the articles here.

Blog & eDM for Millwoods

Millwoods began as an Australian kids’ shoe brand, creating high-quality leather shoes focusing on style, comfort and durability. It wasn’t long before mums craved the same style and comfort as their kids. Owner Jane headed back to the design board to create a range of stylish, fashion forward and ultra-comfortable women’s shoes. To give her beautiful customers a little extra, she decided to work with Sweet Orange and share articles on fashion, styling and – shoes! You can read them in The Millwoods Journal.

Featured in Woman’s Day

A Sweet Orange press release written for Karmyn Wynyard and pitched in the right places resulted in a 4-page Real Life feature for her and her business Kawacure in New Zealand’s No. 1 weekly magazine. We know how to get your story noticed and have fantastic media contacts. The cost for a fantatic press release and follow up is less than you may think, so if you are ready to tell your story… contact Martine today! 

For Women of Substance

Lifestyle editorial writing is something Martine loves to do, especially for M2Woman Magazine. It is a content hub that brings the best in women’s lifestyle for every woman of substance – the leaders, the innovators, the creatives and the game-changers. Martine writes stories for M2Woman about a range of interesting topics such as success, wellbeing, health, travel, leadership and diversity.

Find her stories for M2women here

Website Refresh for Geneva

Geneva Finance is a New Zealand-owned company that provides flexible finance options for Kiwi consumers. Their website had gone stale and did not convert, as it didn’t speak directly to their target audience. With a brand refresh from Splash Marketing and SEO copywriting from Sweet Orange, all that was fixed. They now look better than the rest. Check out the new Geneva Finace website here.

SEO Copy that Works!

Rhino Blinds is a New Zealand company that manufactures and installs the best outdoor blinds, shades, awnings, covered pergolas and freestanding carports for Kiwis to enhance their outdoor living spaces. They engaged an SEO company who promised the earth to improve their website rankings but the results were poor.  Unhappy with that provider, they tried Sweet Orange instead and that’s when the magic happened. As we know how to write for humans AND for Google, our expert SEO copywriting service made a real difference. Now, they get found!

Take a look at Rhino Blinds here

Diamonds and a Best Friend

A fun and insightful profile of Tauranga’s favourite gem expert Harry van Heerden from Peet Jewellers (who is currently traveling the world and doing what he loves most) with a starring role for little Jackson. Harry talks about business and he calls his tiny dog his best networking tool as for what the tiny pooch lacks in size, he makes up for in personality.

Read more here

A Taste of Bali

Slow travel, outdoor adventures, a little luxury and indulgence… There is so much magic in our world! Travel writing is one of Martine’s life-long passions. Kindly invited by the Ministry of Tourism and Creative Economy of the Republic of Indonesia, Martine wrote this travel piece about her visit to Bali where she discovered a truly unique and personalised experience and incredible cuisine. 

Read it here

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