Website Copy & SEO/AEO

Need a content refresh?

Not getting enough quality leads from your website? Are your competitors outshining you online? Have you checked the copy and SEO/AEO elements on your website lately?

If a page isn’t performing well, you’ll need to find out why. Is it no longer relevant? Does it not deliver the content users are looking for? Could it be said in a clearer or more appealing way?

Read our blog on what new copy can do for your website here

Keep it Fresh!

Google compares fresh content to “warm cookies right out of the oven” which is why you can’t let your website copy go stale.

If you want to stay on top of the search and recommendation results, you’ll have to monitor keyword trends and update your content often, making sure it hits the right note with your audience and reflects your brand message in the best possible way.

If you’re not getting the results you want from your website, even if it has great design and features, it’s time to refresh your website copy. Sweet Orange copywriting service will get it right!

Get started!

Your Options

Complete Audit and Copy Re-write

When you like the look & feel of your website but it isn’t converting or attracting the right audience.

A (virtual) meeting to discuss your business, your market, your goals and copy expectations.
A good look at your existing website copy followed by a converstation about what can be improved and why.
A professional copy re-write that’s tailored to your target audience and your brand.
SEO and AEO – we’ll make sure all the right keywords, phrases and details are in the right places.
The addition of action-inspiring CTAs (Calls to Action)
A fast turnaround (usually 5-7 working days)

Get in Touch!

Update of a Single Sales or Landing Page

If you need a dedicated page for more people to buy, sign up or get in touch.

A (virtual) meeting to discuss your business, your market, your goals and copy expectations.
Professional copy written by a human that clearly demonstrates the benefits of your product or service to your market and makes it easy to buy or sign up.
SEO & AEO – all the right keywords and information placed throughout the text.
CTAs (Calls to Action) in all the right places.
Collaboration with your designer/deveoper to ensure a smooth process.
A fast turnaround (usually 3-5 working days)

Let's do this!

Capsule Content - 10 to 12 Connected Articles

Ready-to-publish SEO/AEO content designed to boost your online visibility and establish your brand as an authority.

10-12 strategically written, ready to publish articles.
Fully optimised so Google and AI understand what your business does and who it serves.
Each piece shows your expertise to buyers who are already doing their research.
Interlinked and structured to support your future SEO, thought leadership, and campaigns.
Plenty of Calls to Action in all the right places
Written by a human, accurate, fact checked and ideal for complex industries.
A fast turnaround - usually done within a month

POA

Talk to us!

Longform Content

When you need an article for a (digital) magazine, a well-researched blog post, a piece of investigative journalism, or a case study, white paper or report.

A (virtual) meeting to discuss your business, your market, your goals and copy expectations.
Strategic topic selection based on audience needs, search trends, and authority-building.
In-depth articles or guides (1,500–3,000 words+) tailored to your audience and industry.
SEO/AEO optimisation so Google and AI understand your business and offerings.
Meta titles, descriptions, and headings optimised for clicks and readability.
Internal linking recommendations to strengthen site structure and engagement.
A fast turnaround (usually 3-5 working days)

Get strarted!

Get In Touch

If you need professional copy for your business or creative agency, call or email Martine today to discuss your project and ideas.

Call Us

(+64) 021 492 040

Email Us

info@sweetorange.co.nz