Repurpose your content
Repurpose your old best-performing content to increase traffic flow to your website. It will increase the chances of generating more leads. Stick with what works, tweak things where necessary, and remain consistent across all your channels for maximum impact. Here’s how.
If no one is buying, does marketing matter?
Yes, it does. Consumers in a recession, particularly this one, aren’t dead and gone. They’re just dormant. Keep in mind that most customers make purchasing decisions long before they make the actual transaction. Don’t you spend days, if not weeks, researching any major purchase yourself?
In turbulent times, businesses need to understand the evolving consumption patterns and fine-tune their marketing strategies and content output accordingly. You’re in it for the long run, and with the right attitude and tactics, you will ride it out!
If you would like some help with audience research, website optimisation and/or content creation, get in touch. We’re here to help and want to see you succeed.
Call us on (+64) 021 492 040 or email info@sweetorange.co.nz and let’s have a chat.
~ by Martine Pierhagen, founder of Sweet Orange SEO Copywriting & PR
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